IPC welcomed the new year with a one-of-a-kind event – a 12-hour shoppable livestream featuring exclusive deals, giveaways, and performances from local and international celebrities. By tuning in on IPC’s Facebook Live, viewers were able to shop from their favourite brands and enjoy same day delivery. The event, the first of its kind in the Malaysian retail landscape, achieved the following results:
- Campaign reach of 1 million
- PR value of RM 1.34 million
- Viewership of 81,000
Thank you to our partners who participated with their promotions. We’ll continue to have similar livestreams on a more regular basis to continue supporting our partners.